Øthers
Øthers is an immersive multi-sensory digital wellness experience combining scent, sound, philosophy and breathwork.
Øthers Functional fragrances are crafted with olfactory technology producing fast-acting changes in mood. These scents combine with an app for a unique dual sensory experience. The app features practices and rituals to promote creativity, relaxation, inspiration, focus, insight and deeper self knowledge.
We worked closely alongside the start up and their wider team to craft an organic social media launch strategy underpinned by key content pillars and optimised for brand awareness, cohesion and nurturing genuine connections to form a loyal online community.
SERVICES: Social Media Management, Launch Campaign & Design
