Gloam
Scottish wedding stylists and designers bringing transforming spaces into personal stories by artfully crafting experiences that feel both authentic and extraordinary.
We reimagined GLOAM developing a new brand visual identity and copywriting for the next phase of Scottish event and floristry design business.
Gloam is inspired by adventure and the undiscovered, it captures the dynamic and infectious energy of everything that comes to life under the gloaming sun.
SERVICES: Re-Brand, Naming & Brand storytelling/Copywriting
“We had known we wanted to rebrand our business for a while but had struggled to find the right partner agency with whom to work with.
Finding Rust was a real ‘a ha’ moment for us. Not only was their aesthetic akin to our own values but it was glorious to find another women-owned business to collaborate with. We have been on a real road of discovery with Rust - they listened, reflected and worked diligently to come up with our branding solution.
We’re delighted with the final results and would recommend Rust to any other small business who wants the reassurance of having a company really take the time to understand your brand and deliver on their brief. ”
BRAND COPYWRITING
“Traditionally used as a noun, here ‘gloam’ has been redefined and reworked into a state of mind and a way of life; creating space to breathe and feel what it means to truly be present in our own lives and invested in our own stories. It’s a brand that outlives trends and traditions, instead fusing the real and the raw of the natural world with the magic of modern romance, floristry and artistic endeavour.
It creates a new existence somewhere between the two realms, where each of us can live, grow and thrive. To gloam is to lose yourself in those moments of every day beauty and contentment; in the golden hour of sundown and those halcyon newlywed chapters.
Gloam has evolved into a business representative of creatives, dreamers, adventurers, romanticists, poets and lovers alike. It’s a celebration of aesthetic
harmony and balance; of stories, origins and all the life that can be found under the gloaming sun.
It has a way of anchoring you; of inviting you to discover, search and connect - both with each other and the nature that surrounds us.”